2025
Loomly
Loomly — A Bold New Identity for a Modern Tech Innovator.
A complete brand transformation for a forward-thinking technology company — from strategy to visual identity.
Client:
Loomly
Brand Identity:
Logo Design, Visual System, Brand Guidelines
Year:
2025
Project Goals
What We Set Out to Achieve
Design a memorable logo that captures the essence of beauty and sophistication
Curate an elegant color scheme that reflects luxury and femininity
Craft a cohesive visual language for all marketing materials
Develop a brand identity that is both modern and enduring
Cultivate a strong brand presence and foster an emotional connection with consumers
Our Approach
We began by immersing ourselves in Loomly's brand, understanding its heritage, values, and target demographic. Through strategic planning, detailed sketches, and creative exploration, we formulated a concept that embodies beauty, grace, and empowerment, perfectly complementing Loomly's mission.
Design Solution
A Visual Identity That Glows
The logo features a refined, minimalist design paired with sophisticated typography, creating a timeless symbol of beauty. The color palette showcases soft pastels and luxurious metallics, evoking a sense of elegance and refinement. The visual system is adaptable, ensuring a consistent and harmonious brand experience across all platforms.
Our Approach
Logo & Brand Marks
Color Story & Typography
Patterns & Textures
Packaging Design
Brand Guidelines
Visual Showcase
Logo suite
Comprehensive brand guide
Packaging mockups
Digital marketing templates
E-commerce website design
Results
The revitalized brand identity has enabled Loomly to establish a distinguished and recognizable presence in the beauty market. Consumer engagement has surged across all channels, and the Loomly team now possesses a unified visual framework that consistently conveys their brand promise.