2025
CirLift
Calmora is a mobile app designed with gentle graphics and simple interactions to promote daily mindfulness and reduce stress.
A comprehensive brand evolution for a green-tech leader — from initial concept to complete visual execution.
Client:
Calmora
Brand Identity:
Logo Design, Visual System, Brand Guidelines
Year:
2025
Project Goals
Calmora's Core Vision
Design a modern logo that reflects tranquility and balance
Develop a soothing color palette that evokes peace and serenity
Create a consistent design system for branding across all platforms
Ensure the brand aligns with Calmora's mission to enhance mental wellness
Boost user engagement and foster a supportive community
Strategic Foundation
We explored Finex's goals and values. Through workshops, we developed a brand identity that embodies Finex's dedication to smart, accessible financial solutions.
Design Solution
A Serene Brand Identity
The logo features soft, rounded shapes and a calming font, symbolizing peace and harmony. The color scheme includes gentle blues and greens, conveying tranquility and growth. The design system ensures a consistent and calming experience across all touchpoints.
Explore Calmora's Comprehensive Strategy
Calmora Brand Guidelines
Color Palette & Typography
Custom UI Elements
Marketing Materials
Detailed Style Manual
Brand Assets
Logo variations
Brand style guide
Marketing templates
Social media assets
App design
Results
The refreshed brand helped Calmora strengthen its position as a leader in digital wellness. User engagement increased, fostering a stronger connection with its community and reinforcing its mission of promoting mental well-being.